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Learn to measure the distance and join the dots

We all want to market something for one reason: the will to grow. Now that 2012 is on the road, we can easily talk about the next opportunities to come. I mean those which will help us accomplish tasks we couldn’t achieve previously because of some lack of resources or administration issues. Here’s the thing: [...]

The digital legacy: online expectations, offline experiences

The way technology impacts our environment proves once again that humans are capable to transform themselves from very simple consumers to strong influential and active users. For instance, we are more and more using our mobiles to play, work or even access to the Internet in the underground: we have now the possibility to catch [...]

Digital does it better

Without Revolution there is no Evolution. For creators and consumers, Digital is changing Emotion, Perception and Action. When business owners tell me they don’t feel like running their business on the Internet and just ask for an online presence I immediately know it doesn’t make any sense. Despite their answer I always ask why they [...]

Start with a goal, you’ll become an expert

Start with a goal or you’re off to brew the wind. But you can start from nothing and become an expert. If you consider that you have a different thinking and a different way of expressing yourself, you can elevate your voice to show others how you do it better. Whichever your achievement, whether it [...]